The people
Ghassan Kassabji
Ali Rez
Lucy O Brien
Jad El Rabahi
Chirine Kordahi
Walid Kerbage
Emile Tabanji
Ghassan Kassabji
Chief Executive Officer. Impact BBDO, UAE - Chief Growth Officer. Impact BBDO Group, MENA.
With 20+ years of experience across the US & MENA, Ghassan drives growth through bold thinking, strategic leadership, and creative excellence. He's led global campaigns, built cross-cultural teams, and delivered measurable results for clients across industries.
More work
Ghassan Kassabji
Chief Executive Officer. Impact BBDO, UAE - Chief Growth Officer. Impact BBDO Group, MENA.
With 20+ years of experience across the US & MENA, Ghassan drives growth through bold thinking, strategic leadership, and creative excellence. He's led global campaigns, built cross-cultural teams, and delivered measurable results for clients across industries.
Ali Rez
Chief Creative Office. Impact BBDO, MENA.
Named Creative Person of the Year four times by Campaign, Ali is the most awarded creative lead in the Middle East. His work led Impact BBDO to WARC’s No.2 agency globally and 41 Agency of the Year wins in 3 years, driving creative excellence and business success across the Group.
Lucy O Brien
Managing Director, Fleishman Hillard Middle East and Impact Porter Novelli
With 25+ years of global PR experience, Lucy specializes in comms strategy, media training and crisis management. She leads FH operations in the Middle East.
Jad El Rabahi
Managing Director. Impact BBDO & Impact Proximity, UAE.
Jad believes big ideas build brands and culture drives growth. As Managing Director at Impact BBDO & Impact Proximity, he champions creativity as a force for change, shaping work that moves people, markets, and mindsets across the region.
Chirine Kordahi
Group HR Director
Strategic Human Capital leader with 23+ years driving transformation across the Middle East in energy, law, digital, and professional services. CIPD Fellow and Mental Health First Aider, known for aligning talent strategy with business growth and resilience.
Walid Kerbage
Chief Executive Officer. Impact BBDO, KSA.
Walid has led BBDO’s operations in Riyadh and Jeddah since 2011 with 20+ years of MENA experience. He builds agile, creative agencies with expertise in brand strategy, digital, and integrated campaigns. He holds an Executive MBA from ESCP and a BSc in Marketing from American University of Beirut.
Emile Tabanji
Managing Director. Impact BBDO, Lebanon.
With 25 years of industry expertise, Emile Tabanji is CEO of Impact BBDO Levant, Qatar & Kuwait and VP of IAA Lebanon. A strategic force behind the agency’s regional growth, he continues to champion creative excellence, operational efficiency, and measurable impact across key MENA markets.