The people
Dani Richa
Ghassan Kassabji
Naila Fattouh
Emile Tabanji
Walid Kerbage
Ali Rez
Jad El Rabahi
Claire Jane Lawson
Lucy O Brien
Chirine Kordahi
Shadi El Mourad
Stacy Andersen
Dani Richa
Group Chairman and CEO. Impact BBDO, Group of Companies.
Dani Richa is Chairman and CEO of Impact BBDO, sits on the BBDO Worldwide and Omnicom Europe Boards, and chairs Omnicom Media Group MENA. Under his leadership, Impact BBDO earned Cannes Lions' top MENA network for 6 years and Campaign's Best MEA Network for 3 years.
More work
Dani Richa
Group Chairman and CEO. Impact BBDO, Group of Companies.
Dani Richa is Chairman and CEO of Impact BBDO, sits on the BBDO Worldwide and Omnicom Europe Boards, and chairs Omnicom Media Group MENA. Under his leadership, Impact BBDO earned Cannes Lions' top MENA network for 6 years and Campaign's Best MEA Network for 3 years.
Ghassan Kassabji
Chief Executive Officer. Impact BBDO, UAE - Chief Growth Officer. Impact BBDO Group, MENA.
With 20+ years of experience across the US & MENA, Ghassan drives growth through bold thinking, strategic leadership, and creative excellence. He's led global campaigns, built cross-cultural teams, and delivered measurable results for clients across industries.
Naila Fattouh
Chief Executive Officer. Impact BBDO, Egypt.
With 20+ years in advertising, Naila has mastered business, strategy, and craft, leading work for brands like PepsiCo, Mars, Barclays, and Heineken. Under her leadership, Impact BBDO won the region’s only Cannes Film in 2024 — the first for any Egyptian agency in 12 years.
Emile Tabanji
Managing Director. Impact BBDO, Lebanon.
With 25 years of industry expertise, Emile Tabanji is CEO of Impact BBDO Levant, Qatar & Kuwait and VP of IAA Lebanon. A strategic force behind the agency’s regional growth, he continues to champion creative excellence, operational efficiency, and measurable impact across key MENA markets.
Walid Kerbage
Chief Executive Officer. Impact BBDO, Egypt.
Walid has led BBDO’s operations in Riyadh and Jeddah since 2011 with 20+ years of MENA experience. He builds agile, creative agencies with expertise in brand strategy, digital, and integrated campaigns. He holds an Executive MBA from ESCP and a BSc in Marketing from American University of Beirut.
Ali Rez
Chief Creative Office. Impact BBDO, MENA.
Named Creative Person of the Year four times by Campaign, Ali is the most awarded creative lead in the Middle East. His work led Impact BBDO to WARC’s No.2 agency globally and 41 Agency of the Year wins in 3 years, driving creative excellence and business success across the Group.
Jad El Rabahi
Managing Director. Impact BBDO & Impact Proximity, UAE.
Jad believes big ideas build brands and culture drives growth. As Managing Director at Impact BBDO & Impact Proximity, he champions creativity as a force for change, shaping work that moves people, markets, and mindsets across the region.
Claire Jane Lawson
Managing Director. Impact Porter Novelli, UAE.
Claire brings 15+ years of global comms experience, leading campaigns for Amazon, OSN, Al-Futtaim and more across the GCC. She heads Impact Porter Novelli's regional offering, driving strategy, reputation and growth through bold ideas with people-first, standout leadership.
Lucy O Brien
General Manager & Partner FleishmanHillard Middle East
With 25+ years of global PR experience, Lucy specializes in comms strategy, media training and crisis management. She leads FH operations in the Middle East.
Chirine Kordahi
Group HR Director
Strategic Human Capital leader with 23+ years driving transformation across the Middle East in energy, law, digital, and professional services. CIPD Fellow and Mental Health First Aider, known for aligning talent strategy with business growth and resilience.
Shadi El Mourad
Vice President Strategic Partnerships. Impact BBDO, UAE.
Shadi brings 25+ years in digital innovation, brand growth, and strategic partnerships. As VP of Strategic Partnerships, he drives social and digital growth with top brands, unlocking future opportunities including AI. His people-first mindset drives scalable, impact-led solutions.
Stacy Andersen
Vice President Innovation & General Manager. Impact Proximity, UAE.
Stacy is a digital strategy leader with 20 years of global experience in CX, innovation, and transformation. A Cannes Lions judge and speaker, she brings a human-centered, future-focused lens and helps lead Impact BBDO’s AI efforts to deliver smarter, tailored client solutions.