DO
THINGS
P&O Ferries
Sail Your Way
To launch P&O Ferries in the Dutch and European markets, we set out to make ferry travel cool again. Targeting a younger audience that saw it as outdated, we reframed the ferry as part of the adventure – not just a way to get there. Through vibrant storytelling, we highlighted both the variety and the fun of the journey.
AGENCY: Impact BBDO, UAE
